Director of the Center
Brent M. Haddad, MA, MBA, Ph.D., has studied, published, and lectured on numerous aspects of rural and urban water policy, management, and communications. He is Professor of Environmental Studies at UC Santa Cruz. He is a multiple-award-winning teacher and frequent guest on regional and national radio.
Vision
Safe and reliable fresh water is critical to human health, quality of life, and protection of the environment. The importance of protecting and improving water quality while using existing water supplies as efficiently as possible has never been greater. Societies around the globe are spending hundreds of billions of dollars to address these issues. Part of the challenge is technical/scientific, but much of the challenge involves policy, economics, and communications. Focusing on policy, economics, and communications, the Center for Integrated Water Research can help develop analytical methods and perspectives that will enable regions to achieve their water supply and treatment goals.
Mission
Our mission is to advance society’s understanding of the policy, economics, and communication of fresh water management.